What is the effect of Covid-19 on digital businesses in Q3 2020 vs. Q2 2020?
The COVID-19 pandemic has undoubtedly taken its toll on all industries. While its full impact is yet to be assessed, businesses have been forced to adapt to the changing
circumstances on the go, blindsided.
While the initial spikes and declines have already been widely discussed, we should assess where some of the biggest market players stand now that the adaptation period is largely over, and take a look at their strategies to give hints at where they expect things to go next, and what their new 'normal' strategies will be.
If in February 2020 the average growth of interest in online shopping was at an astonishing 20%, March numbers were already down to 5%, and June-August interest growth
stabilized at 10%.
Due to WFH and stay-at-home measures, the three product categories showing the highest traffic growth rates are Home and Garden, Food and Groceries, and Sport and Outdoors, with
a 40-50% increase in demand YoY.
Amazon, an established industry leader, has the largest traffic hare among general retailers and is growing at higher rates than the key niche players.
And in digital terms, traffic implies market share and potential customers, which makes Amazon
the most threatening brand for eBay, at the moment.
Things remain uncertain, of course. It is likely that our marketing data will continue to be skewed in individual markets for some time, yet.
