How to Turn Your Business into a Brand & Systematize Your Way to 6-7 Figures
Cutting through the noise, and creating the gold standard in eCommerce training & mentorship.
eCommerce Edge™
✔️ The end-to-end roadmap for building a 'real' eCommerce business
✔️ Get clarity and laser focus on what you want to build
✔️ Achieve clarity on your market's needs and desires and meet them
✔️ Shape a brand identity your customers rave about
✔️ Customer acquisition channels running like machines
✔️ Achieve dollar-in-dollar out predictability
✔️ Go deep on the most profitable product-market fit
✔️ Eliminate wastage and be ruthlessly efficient
✔️ Scale to 6-7 figure revenue
- 50+: Stores helped to over $50k/month
- $8m: combined revenue for clients last year
- $0-100k in 30 days
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16+ years & over 40,000 hours of mastery at your disposal
What is it?
eCommerce Edge is a coaching & implementation program supported by live coaching sessions & a supportive, tight-knit community of hungry entrepreneurs like you.
Who is it for?
eCommerce Edge is suitable for any business but is particularly useful for early-stage brands to get a firm grasp of their marketing instead of outsourcing. It provides a clear path to grow to $10k/wk+ consistently.
How long does it take?
We can identify your core market & message, unlock the key to your market and reach them predictably and cost effectively within 5 weeks. But you can go at your own pace.
How does it work?
You watch the training videos and complete the action items using the worksheets and tools provided. Ask questions in the group, or on the 2 x weekly Q&A mentorship calls with Nicholas. Follow the process, get results.
Why does it exist?
Because businesses get taken for a ride when it comes to marketing. Because there are valuable business ideas and dreams out there that never get a chance. Because 'marketing' is the hurdle for most business owners.
Why can't I delegate?
How it works
To make consistent sales and build a successful brand takes more than just 'marketing'. In eCommerce Edge, we get to the root of WHY you're in business- what your dream is, and who you're serving. If necessary we re-think everything. We get your business and products to MATTER to people.
When we know who we're serving and how we're helping them, we craft the right offer.
We use top 1% strategies on the core marketing channels (Google & Facebook/Instagram) to push that message, looking for the best ROI.
We then do more of what works and less of what doesn't. It's a scientific, iterative process.
We look at the whole. How this relates to that. How marketing falls flat on its face if your product stinks.
To do all this, we tackle mindset, where your time is going, how to get more for less, and how to systematize everything from marketing to operations so you can be a true business owner. Not a run-ragged mess.
Mental clarity
Regain your focus, take control of your time, stay on the rails. We help you achieve high performance so you can execute on the steps necessary to achieve your dreams.
80% of what you're doing right now is pointless. We do something about that so you can achieve more and have more fun doing it.
Expert mentorship
The content is top-notch and polished. I aimed to leave no stone unturned. But, you will have questions.
That's why you have access to mentorship, FOR LIFE. Get tens of thousands of hours of expertise and experience zeroed in on your specific question, get it answered, move on - and win.
Battle-tested with proven results
Does eCommerce Edge work? Well, the process has built multiple 6-7 figure businesses from scratch. And there is literally nothing else of this calibre available. The marketing experience in the course is longer, richer and more proven. I care more about your success than anyone else. And the process is scientific to the extent that - unless you stick your head in the sand and refuse to iterate - you can't not succeed.
- 25+: Stores helped to over $50k/month
- $8m: combined revenue for clients last year
- $0-100k in 30 days record
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13+ years & tens of thousands of hours of mastery
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Action-driven. Learn-implement, learn-implement, learn-implement
eCommerce Edge course content
Week One - Architecting Your System
- The Journey that Lays Ahead
- It's All Systems
- Who You Are and Where You're Going
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Who "You" Are
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Who Are You Becoming?
Week Two - Preparing for Paid: Building Your System
- How to Assess the Market
- Quantifying the Market
- The Platforms Map: Foundations of a Marketing System
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Your Store: The Customer Closing System
Week Three - Going to Market Phase 1 (Google)
- Paid Attraction: Your Initial Offer
- Assembling Your Machine: Facebook Back End
- Assembling Your Machine: Google Ads Mechanics
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Going Live: Google Search & Remarketing
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Going Live: Google Shopping
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Being Everywhere Even More (Display)
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Machine Management & Maintenance
Week Four - Going to Market Phase 1 (Facebook/IG)
- Overview: Fractals, Algorithm & Structure
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Playbook for Facebook Evolution
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Creating Your Ad & Audience Hypothesis
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Building & Launching the Incubator
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Interpreting Results & Moving Forwards
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Lighting Up the Grid
Week Five - Observing the System
- Overview - Observing the System & Conquering Paralysis
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Interpreting Results & Applying 80/20 Vision
- Planning Your 30 Day Attack
Week 6 - Operations
- The Snowball
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A smooth run down the other side
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Team building and standardizing processes
- Throughput maintenance
Implementation, Execution, Support
eCommerce Edge is not an academic program. It's a process.
Instead of spending coaching sessions talking about implementation steps, it's all provided in the online portal.
Once we have re-focussed your time & priorities, it's time to execute. The program will get you acting, module by module, week by week, generating traffic & sales in your store.
The mentorship element gives you access to live, hands-on diagnosis of problems every week, immediate advice, guidance on implementation, troubleshooting, and a rock of support.
Together we'll help you overcome common pitfalls in eCommerce, so you can learn from mistakes rather than make them yourself.
In addition to group calls (small and extremely effective) we have 1:1 mastermind sessions available, especially for 7-figure customers.
Some Case Studies from Edge Members
$0-7-Figures
$136k in one year to $105k in one month.
The complete case study on how this brand scaled to $100k per month.
Download this case study here
5 Orders in 11 Months to 11 Orders in 5 Hours
Explore how an email funnel + successful Meta ads drove this fashion brand forwards
Download this case study here
£32,854.74 in email revenue
Using automations alone
Cosmetics brand
Brand new Klaviyo account
Leveraging Google and Facebook traffic, using automations to close sales and encourage repeat purchases from past customers.
This occurred from the account going live end of Oct '23 to end Dec '23.
⭐ Star Mentee doing $100k/mo
Using automations alone
Extreme sports brand
$0-7 Figures success story with his own products
Always struggled finding good marketers - Craig took control with my help, and the results speak for themselves.
Broke-through $100k/mo in Jan '24.
$0-$100k in 40 Days
Validating our battle-tested process and formula back in 2019
Clear understanding of niche
Site that resonates
Compelling Offer
Top 1% Google Ads structure
Razor sharp message on Facebook
$100k/ Week Target Hit, and then some... (Aug '21)
Incremental growth...
Top 1% Google Ads strategy
Granular setup, easily pushing more spend to best-sellers
Clever remarketing campaign on Facebook
All with NO discount codes!
Niche: High end leather bags
$0-$160k in 60 Days
The same process and formula:
Clear understanding of niche
Site that resonates
Compelling Offer
A great product line-up with the right features- benefits for the right people
Top 1% Google Ads structure
Razor sharp messaging on Facebook
Niche: Surf equipment
First $100k Week
The same process and formula:
Crafted a unique USP in an uber-competitive niche (fashion)
Re-modelled Google Ads strategy to eliminate wastage
Facebook remarketing
90% of revenue on Google Ads: Facebook an un-tapped gold mine for this brand
Low hanging fruit on site conversion rate - implementing our Conversion Rate Optimisation module (Week 2)
Niche: High-end fashion products
Brand Breakthrough
Recovered from wasting $67k on ads with a marketing agency
From a handful of sales in 2022 to record-beating sales in just 7 days in March '23. The brand got its niche dialled-in, updated their store, and began advertising within our proven framework.
By the summer, revenue was continuing to climb and conversion rate became very healthy indeed.
Niche: High-end fashion accessories
Learn & implement in whatever way suits you
The transformation can happen over 5 weeks (Week 6 is something to keep referring back to- it's ongoing). You can consume the material for 1hr30 every day for 7 day over 5 weeks and take the action steps. Or, you can take 10 weeks or 5 months. It's up to you.
Please note, in week one, I help you better manage and leverage your time for ASYMMETRY (small input, big output).
- 1080p HD videos
- Mp3 audio-only for when you're on the move
- Access on desktop or mobile anywhere, any time
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3 x regular, schedule Q&A calls via Zoom - get unmuted and ask your question
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Tools to help you track profitability, return on ad spend, product profit margins and more
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Everything you need- save thousands of hours of research, move faster, no ongoing fees
High calibre entrepreneur community
Join a community of entrepreneurs who win. We are focussed on smashing all barriers to success. There are no problems, only situations. We work through them together.
Get your question answered in our Facebook group within 24 hours - usually much less.
Having a problem? Someone else probably conquered it and can help you. Build solid, fruitful relationships.
Hands-on Working Calls
These calls get deep into your business, your ads and more. We can resolve bottle-necks with this regular, hands-on support.
In this example we're analysing the results of a very successful Facebook campaign, and advising on a scaling strategy.
Weekly Live Q&A
Tuesdays (Australia/Pacific), Wednesdays (10 EST), Saturdays (1pm EST)
3 x Calls per Week at times convenient for multiple time zones.
Have a question? Need help with strategy? Hurdle?
Ask your question live, get it solved, move forward.
All calls are recorded and are available to re-listen in your content portal.
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